In India, hand-painted truck art has been a tradition for generations of truck artists who are commissioned by truck owners… Vibrant paintings, kaleidoscopic symbols, ornamental designs and three-dimensional typography are a common sight behind commercial trucks in India. Spending 60% of their lives on the road, the truck is a canvas for truckers to express their feelings to their lover. To pay respect to their deity. To feel pride in a national symbol. To show fandom for a movie star. And, to remember their home. However this art form is fading fast, due to cheap DIY stickers and pre-painted trucks.
The founder, Farid Bawa, saw the plight of truck artists first-hand, as his grandfather ran a transport business. All India Permit was thus formed with the aim to revive, preserve and promote the beautiful truck art of India.
